Plastic pollution is a nightmare. Globally, 300 million tons of plastic are produced annually, and up to 12 million tons of plastic waste enter the sea each year. In some places around the world, plastic pollution has been extremely severe with catastrophic effects on the environment, and people.
Through brand audits, #breakfreefromplastic aims to hold polluting corporations accountable, to drive calls for innovations in product packaging and waste management, and bring people together who want to take action for a future where clean-ups are a thing of the past.